Sponsored By

Mother’s Day Sales to Decline

Americans are expected to spend slightly less this Mother’s Day compared to last year, according to the National Retail Federation.

April 6, 2018

1 Min Read

Total spending for Mother’s Day is expected to top out at $21.4 billion.

Americans are expected to spend slightly less this Mother’s Day compared to last year, according to the National Retail Federation.

Consumers will spend an average of $172.22 on jewelry electronics and special outings, down from last year’s record high of $172.63.

The findings are part of a Mother’s Day Spending Survey conducted with Prosper Insights and Analytics.

Total spending is expected to reach $21.4 billion, with 84.4 percent of consumers surveyed celebrating the holiday.

According to the survey, consumers will spend $4.2 billion on jewelry, $4.1 billion on special outings such as brunch or dinner, $2.4 billion on flowers, $2.2 billion on gift cards, $1.9 billion on clothing and consumer electronics and $1.6 billion on personal services, such as a day at the spa. The survey also found that greeting cards are the most commonly purchased gift, but only account for $792 million of projected spending.

Of those surveyed, 33 percent of consumers will shop at department stores, 28.7 percent at specialty stores, 23.1 percent at local small businesses and 27.3 percent will shop online. Among smartphone users, 29.6 percent will research ideas on their phones while 15.5 percent will purchase a gift on their phone.

“Mother’s Day is the time when millions of Americans find special ways to express their love and gratitude for mom,” says Pam Goodfellow, principal analyst, Prosper. “While many will spend a little more than usual to pamper her, some consumers will provide unique experience gifts for the entire family to enjoy together.”

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like