Moonbug Extends Partnership with Retail Agency Spotlight.1888

Spotlight.1888, sister agency to The Point.1888, has signed Moonbug Entertainment to support the brands with their U.K. retail activity for 2023 and 2024. The agency has been working to deliver Cocomelon, Blippi and other properties at retail since 2019.

“We’re thrilled to be continuing the work we have been doing with Moonbug Entertainment,” says Hannah Redler, director, retail, Spotlight.1888. “Over the past few years, CoComelon and Blippi have been going from strength to strength at retail. Our role going forward is to work alongside the team at Moonbug to keep delivering exceptional products to their fans. We look forward to a very busy 2023 with our partners at retail.”

Working across the whole Moonbug portfolio including Cocomelon, Blippi, Little Angels, Morphle and more, the agreement will see the Spotlight.1888 team continue to support and drive retail penetration and growth. Spotlight will also be working hand in hand with Moonbug’s retail and commercial team on the overarching retail strategy and execution for each brand in the Moonbug portfolio. Spotlight will continue to manage the online and bricks and mortar activations as well as DTR relationships.

“The Point 1888 have been a tremendous partner since our brands launched in the U.K.,” says Ryan Gorman, global head, consumer products franchise and retail development, Moonbug Entertainment.We are excited to continue our relationship with their Spotlight division.Hannah and her team are best in class, and we are confident that they are the best equipped to represent our brands at retail in 2023.”