MINISO Opens Sanrio-Themed Store in Indonesia

Lifestyle brand MINISO has launched its first IP-themed flagship store featuring Sanrio characters at Margo City shopping mall, Indonesia. MINISO’s Margo City store, situated in one of Indonesia’s most popular shopping malls, has reopened its doors after months of renovations with a new look. The storefront, adorned in pastel pink, prominently features Sanrio’s characters, such as Hello Kitty, Kuromi and Cinnamoroll, creating a gateway into the store, which spans around 450 square meters. Inside, shoppers will find an extensive Sanrio IP zone and an assortment of other IPs.

“The Sanrio collections have consistently been highly favored by Indonesian consumers, and we are excited to launch Sanrio products for the first time in Indonesia,” says Jason Lee, general manager, MINISO Indonesia. “That’s why we’ve chosen to open our very first Sanrio-themed store here. As well as offering exciting IP co-branded products, the store will uniquely integrate people’s beloved IPs into shopping scenarios, enabling customers to interact with their favorite characters and build deeper emotional connections.”

“We are delighted to have the opportunity to collaborate with MINISO in Indonesia,” says Cindy Loh, general manager, Sanrio Southeast Asia. “Through MINISO’s extensive retail network, Sanrio fans will be treated to a wide selection of cute Sanrio merchandise.”