Jewel Branding & Licensing (JBL) has inked a deal between Rachael Hale and Britannica Home Fashions to bring a new line of the pet photographer’s work to Bed Bath and Beyond.

License Global

April 26, 2019

1 Min Read

Hale’s animal-based art will be brought to life on textiles and travel gear as part of the deal. Products outlined in the agreement include hooded towels, reversible throws, pillow cases, door stops, string lights, decorative pillows, hard-cased luggage, water bottles, neck pillows and umbrellas.

“We are so excited to give animal lovers a new way to experience the Rachael Hale brand in their homes and when they’re on the go,” says Julie Newman, chief executive officer and founder, JBL. “The product range is excellent quality and competitively priced, making them perfect gifts for animal lovers of all ages.”

Bed Bath and Beyond has various marketing initiatives planned for the upcoming launch. The big box retailer will host giveaways, influencer marketing, targeted social media and event marketing efforts to accompany the collection.

JBL acquired the Rachael Hale brand last year from the New Zealand-based Dissero Brands.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like