Geoffrey's Toy Box Resurrected at Kroger

American grocery retailer Kroger has unveiled plans to bring Geoffrey’s Toy Box brands to roughly 600 of its stores this holiday season.

License Global

November 5, 2018

1 Min Read

From now until the end of the year, Geoffery’s Toy box products and displays will appear in select Kroger Family of Stores locations and will offer 35 children’s toys at various price points.

Participating toy partners include Animal Zone, Imaginarium, Journey Girls, Edu Science, You & Me and Just Like Home; product selection will vary by location.

"Geoffrey's Toy Box delivers a unique shopping destination within Kroger stores," says Robert Clark, senior vice president, merchandising, Kroger.

"We're excited to offer Geoffrey's Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys ‘R’ Us."

Last month, announced that the lenders who had overseen the Toys 'R' Us liquidation were working to resurrect the brand.  

Read more about:

Toys 'R' Us

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like