Facebook Debuts Live In-App Shopping

Facebook Shop’s live in-app shopping has launched with designer Anne Klein hosting a four-part series of live shopping events until Dec. 12. 

Hosted by Jesse Gre Rubinstein, granddaughter of the label’s founder, each of the live-streamed, online sales events offer limited-time exclusive promotions and products from the Anne Klein collection, which can be purchased in-app during the stream.   

Building upon the success of the brand’s “Women Who Do Facebook” series launched last May, each holiday webisode will feature candid, interactive conversations with women who are inspiring others and making a difference in their community during these unprecedented times. 

“We are excited to be among a limited group of brands partnering with Facebook to launch Facebook Shop’s live shopping program for the holiday season,” says Effy Zinkin, chief operations officer, WHP Global (owner of the Anne Klein brand). “Live shopping is a fast-emerging method of digital commerce and offers the Anne Klein customer a new way to shop the brand in a place we know they are already engaging.” 

“Facebook’s new Shop feature provides an exciting real-time opportunity to engage with our customers, which today, as we know, is critical to do,” says Rubinstein. “This is not only the next wave of shopping but also provides another way to honor my grandmother’s legacy by recognizing and giving a voice to special women who are doing amazing things for their communities.”