Draper James RSVP Launches at Kohl'sDraper James RSVP Launches at Kohl's
Exclusive Kohl's capsule collection debuts with branded in-store experience.
February 22, 2022
Draper James RSVP has exclusively launched in 500 Kohl's stores nationwide and online at Kohls.com.
"I'm excited to introduce our new collection with Kohl's—Draper James RSVP," says Reese Witherspoon, founder, Draper James. "Inspired by the casual elegance of garden parties, we've curated joyful designs that speak from my heart and belong in every woman's wardrobe for spring. These pieces embrace the effortless style I had in mind when I started Draper James and this is my way of sharing my classic Southern roots with all of you."
The collection is grounded in its large selection of feminine and colorful dresses that are easy to throw on and make a statement. It also includes a variety of structured blazers, bodysuits, blouses and button-down cardigans, skirts, rompers and seasonal capris. Draper James RSVP features classic styles with a modern twist, such as floral puff sleeve shirt dresses, midi wrap dresses, eyelet blouses and rompers, lapel collar blazers and colorful paper bag shorts.
"The new Draper James RSVP collection empowers women to continue embracing the timelessness of effortless style," says Witherspoon. "The combination of optimistic color and feminine prints allows women everywhere to incorporate these versatile staples into their closets, just in time for spring and summer."
Along with the launch of the spring collection, The Draper James experience will be featured adjacently to the 300 Sephora at Kohl's shops in an area that showcases new and seasonally relevant brands. The experience will highlight Draper James RSVP's optimistic, colorful and Southern-contemporary style, complete with images of magnolia flowers, light blue and white striped awnings and other feminine features.
"The Draper James RSVP store experience is the latest example of how Kohl's is making its shopping experience more inspiring and destination-focused than ever before," says Doug Howe, chief merchandising officer, Kohl's. "The brand not only has an incredible story to tell, but the assortment, anchored in beautifully designed and colorful dresses, is one that we wanted to spotlight and capture the attention of every customer who walks through our store. The collection comes at a perfect time when we know our customers are looking for new styles to refresh their wardrobes and we couldn't be more excited for Draper James RSVP to be that perfect addition to our women's portfolio this spring."
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