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April 6, 2018
NORTH AMERICA–Retailers Hot Topic and Build-A-Bear Workshop have teamed up to debut a co-branded line of furry friends, complete with a host of new outfits and accessories.
The new collaboration, titled Furry N’ Fierce, will introduce a series of furry friends donning Hot Topic’s iconic styles and accessories. Hot Topic will release a line of matching apparel items for teens and young adults.
The collection will also include a Funko Pop! vinyl figure, which will be available at both retailers as well as online.
The partnership marks the first time the brands have worked together to develop a joint collection.
“Guests who have grown up visiting Build-A-Bear Workshop have a special fondness for the furry friends and memories they’ve made in our stores,” says Jennifer Kretchmar, chief product officer, Build-A-Bear Workshop. “The new Furry N’ Fierce collection gives them the opportunity to reconnect with their youth while expressing their individuality. We have been neighbors with Hot Topic stores at shopping destinations for many years, but this is the first time we have worked together to create a line of furry friends, accessories and clothing. As we celebrate our 20th birthday in 2017, we are excited to introduce a new collection that appeals to Build-A-Bear and Hot Topic fans.”
Bears featuring Hot Topic styles will be available at select Hot Topic stores, HotTopic.com and BuildABear.com; accompanying outfits and accessories will be sold in Build-A-Bear Workshop locations and BuildABear.com; and matching young adult styles will be available at select Hot Topic stores and HotTopic.com.
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