Bioworld Int'l Expands European Initiatives

The apparel and accessories merchandiser will also participate in BLE’s gaming-themed keynote.

EUROPE–Bioworld Merchandising is expanding its product offering throughout Europe and has opened a fully integrated office in the U.K., entitled Bioworld International.

Through Bioworld International’s new expansion plans, the company will be able to service its partners with unprecedented resources such as product design and distribution. The expansion also improves the company’s speed to market and global agility.

Bioworld’s enhanced offerings are now available to its existing customers and will be offered to all new partners across the continent.

Furthermore, to highlight its robust gaming roster, Bioworld International has signed on to sponsor and showcase its gaming properties within the BLE Gaming Activation Area.

During the new Gaming Activation, Bioworld International will feature product assortments from properties such as “Call of Duty,” “Destiny” and “Five Nights at Freddy’s.”

“It’s fantastic to have Bioworld International join us in the Gaming Activation Area,” says Anna Knight, brand director, BLE. “They are an exciting and successful entertainment licensee and we’re looking forward to seeing the innovating gaming product they will be displaying in the retail outlet.”

The company’s head of licensing, Richard Radford, will also take part in the gaming keynote panel–“Gaming: Dispelling the Myths”–which will take place at 12 p.m. local time on Tuesday, Oct. 10.

Bioworld’s online corporate website can now be found at BioworldCorp.com.