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Amazon to Launch Brick-and-Mortar in the U.K.

The U.K.'s first Amazon Go store will be Amazon Fresh.

License Global

March 6, 2021

1 Min Read
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Amazon's first physical U.K. store will be an Amazon Fresh supermarket and not a high-tech automated Go store, Charged Retail uncovered.

An earlier report from the Mail on Sunday suggested that a new Amazon Go store in Ealing, London, would be opening this week. The store, branded Amazon Fresh, will be 2,500 sq. ft. – which is smaller than Amazon Fresh stores in the US – states further clarification from Amazon.

Unlike its WholeFoods and Amazon Go arms, each store stocks big brands like Kelloggs and Coca-Cola and its brands including Happy Belly and Cursive wine, along with select organic items from WholeFoods.

The store will be powered by Amazon's innovative Just Walk Out Technology, which utilises a number of different technologies to allow customers to enter with a credit card, grab what they need and go.

Amazon has also noted to License Global it is planning to roll out more stores in the Greater London area in the future. 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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