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Top 30 Global Agents

The top 30 licensing agencies of 2012 ranked by retail sales of licensed product for they brands they represent.

April 6, 2018

4 Min Read

The Top 130 Global Agents are based retail sales of licensed merchandise worldwide for brands represented in 2012. 

1. IMG $8.1B  

Collegiate Licensing, PGA Tour, Wimbeldon, Ferrari, Le Mans, Royal Armed Forces, Goodyear Tire and Rubber, Volkswagen, Sergio Tacchini, Playboy, Salt Life, Arnold Palmer, Pele, Armored Auto Group, ESPN, X-Games, Vail Resorts, Chicken Soup for the Soul, Manchester United, GNC, STP, Muhammad Ali, Coach John Wooden, Elisabeth Hasselbeck, Ryder Cup, Louisville Slugger, Kentucky Derby, Rolling Stone, French Bull, Randy McGovern, George Best, FC Barcelona, World Series of Poker, the World’s Strongest Man

2. LMCA $6.4B

AgfaPhoto, Black Flag, Frigidaire, Mack Trucks, Melitta, Roto-Rooter, Westinghouse, AT&T, Craftsman, DieHard, Eastman Kodak, Forbes, Heifer International, Kenmore, Boston Museum of Fine Arts, New York Philharmonic, Pepsico International, San Diego Zoo, Snuggle, Uniden, Winchester

3. Equity Management $5.5B

General Motors, Reynolds Consumer Products (Hefty), Kawasaki, La-Z-Boy, Goodyear Tire and Rubber Company, French’s, Frank’s RedHot, Nissan, American Airlines, Torani, Lockheed Martin, Whirlpool/Maytag Corporation

4. The Licensing Company $3.81B

Chrysler, Iconix,  Anheuser Busch, Mercedes Benz, Coca Cola, Jelly Belly, Cosmopolitan, Reckitt Benckiser, Nestle, Lucas Film, Little Tikes, Umbro, Skechers, Magic Light Pictures, National Trust, Jane Packer, Peanuts, Puffa

5. The Beanstalk Group $3.6B

Airheads, AT&T, Bag Snobs/Snob Essentials, Bigelow, Blake Griffin, Chiquita, Coppertone, DEWALT, Doodle Jump (UK), Energizer, Eveready, Eureka, Frigidaire, Harley-Davidson (Europe), HGTV HOME, Honda/Honda Powersports/Acura, Iman, Jack Daniel's (Europe), Jaguar (Europe), Land Rover/Range Rover (Europe), Matthew Williamson, MovieStarPlanet, Nesquik, Nutrisystem, Old Bay, Paris Hilton, Pennzoil/Quaker State, Procter & Gamble (Febreze, Max Factor, Mr. Clean, Scope, and Vicks), Rosa Mexicano, Salma Hayek, Slim Jim, Stanley Black & Decker, Talking Friends, Travelocity, U.S. Army, Volvo (Europe)

6. Global Icons $3.4B 

BMW, Buck Knives, Dairy Queen, Duraflame, Ford, Guiness, Hollywood, Humvee, Jarden Consumer Solutions (Crock-Pot, MR. COFFEE, Oster, Sunbeam), Lincoln, Mini, Motorola, Mrs. Fields, Pop Secret

7. Brand Central Group $1.9B

Dr. Pepper Snapple Group, Miraval Resort & Spa, Seventh Generation, Gaiam, Dr. Andrew Weil, Apartment Therapy, Cupcakes and Cashmere, Crowdstar, Petit Tresor, NUK, Jarden (Coleman, K2, Ride, ExOfficio, Marmot, Rawlings, Berkley, Shakespeare, and First Alert), The Fred Rogers Company, Mark Burnett Productions (Are You Smarter than a 5th Grader?), Pee-wee Herman, The Chew, MasterChef, Beekman 1802

8. The Joester Loria Group $1.8B

The World of Eric Carle, The Kellogg Company, Entenmann’s, Mountain Dew, The Hive, Discovery Communications’ Animal Planet, The Annoying Orange

9. Exim $1.7B

American Greetings, Britto, Cookie Jar, Discovery, DreamWorks, HIT, Lucas, MGA, Nelvana, Peanuts, Sanrio, UFC

10. CPLG $1.65B 

Skylanders, The Simpsons, Ice Age, DreamWorks, St. Andrews Links,  Sesame Street

11. Brand Sense Partners $1.3B  

Dodge, Hamilton Beach, Armor AutoGroup, Shabby Chic

12. P&L Global Network $1.3B

Dreamworks, Paul Frank, Sanrio, Jeep Chrysler, Royal County of Berkshire Polo Club, Playstation, Fox Baby TV, TokiDoki, Kimmidoll, Trump

13. Redibra $1.22B  

Coca-Cola, Fox, Paul Frank, Pac Man and the Ghostly Adventures, Capricho, Galinha Pintadinha, Fishtronaut

14. Striker Entertainment $1.2B

Lionsgate/Summit  (The Twilight Saga: Breaking Dawn 2, The Hunger Games); Rovio ( Angry Birds); AMC (The Walking Dead; MRC - ted); 41 Entertainment ( Pac-Man and the  Ghostly Adventures); DreamWorks Studios (Real Steel)

15. Creative Artists Agency $1.08B

Shaun White, Bethenny Frankel, Bob Marley Estate, Katy Perry, Gordon Ramsay, Lisa Vanderpump, Cindy Crawford, Rachel Roy

16. Tycoon $915M**

Hit, Marvel, Sesame, Fox, WWE

17. Plus Licens $900M

ZeptoLab (Cut the Rope), Skylanders, Paul Frank, Hello Kitty, Peanuts, Sesame Street, My Little Pony

18. IMC Licensing $800M

AT&T, A-1, Borghese, Dole

19. Brandgenuity $625M

Church & Dwight, Food Network, A+E (Duck Dynasty, Swamp People), The Juilliard School, Boppy, Wizard 101, Sondra Celli

20. Brand Licensing Team $525M

Coca-Cola, Fender Musical Instruments, Chick-fil-A, Boys & Girls Clubs of America, Morris Animal Foundation

21. Ink $518M

LEGO, Star Wars, Masha & The Bear, Subway Surfers, Smurfs, Peppa Pig, Royal Copenhagen, Bratz, Lalaloopsy, Mia & Me, Discovery

22. Broad Street Licensing $458M

Playboy, Guinness, BIC USA, Burger King, Diageo, O'Charley's, 99Restaurants, Steak 'n Shake, China Mist Teas, Merav Olive Oil, Rich's Foods, Gourmet Boutique Foods, Culinary Institute of America

23. Live Nation Merchandise $410M   

Emblem3, AC/DC, KISS, The Beatles, Led Zeppelin, Rihanna, Deadmau5, David Bowie, Madonna, The Clash, John Lennon, Ke$ha, Aerosmith, Maroon 5, Shakira, Sex Pistols, U2, Woodstock, Yellow Submarine, Nirvana, Sublime, Wu Tang Clan, Kurt Cobain, Pat Benatar, Van Halen, Megadeth, Kings of Leon, Mac Miller, 98 Degrees, Def Leppard, Lynyrd Skynyrd, Ozzy Osbourne,  Rush, Depeche Mode, Phantom of the Opera, Cats, Evita

24. Bradford Licensing $400M (E)

Pepsi, 7-Up, Pez, Game of Thrones, Happy House

25. Bravado $400M (E)

The Rolling Stones, Lady Gaga, Michael Jackson, Justin Bieber, Paul McCartney, Eminem, Kanye West, Metallica, Katy Perry, Nicki Minaj, Guns ‘N Roses, Red Hot Chili Peppers, Lil Wayne, Green Day, Black Sabbath, The Killers

26. European Licensing Company $360M

Cartoon Network, DreamWorks, Fox, Rainbow, Warner Bros.

27. CORE Media Group $350M (E)

Elvis Presley, Muhammad Ali, American Idol, So You Think You Can Dance

28. Biplano $235M

DreamWorks, Sanrio, Paramount, King Features, Nickelodeon, Toei, M.G.A., Platinum, Zodiak, Ludorum, IMPS, Limasky, Route 6

29. The Buffalo Works $233M

Jim Shore, Dan DiPaolo, Pozy Bears (Dave Miller), Just The Right Shoe (Lorraine Vail), Julie Browning Bova, Mary Fisher, Georges Monfils

30. Lisans $230M

Cartoon Network, Warner Bros.

*Retail sales are based on licensed merchandise worldwide for the brands each respective agency represents and are based on 2012. Each licensing agency submitted sales figures unless otherwise noted [(E)]. Only some major clients/brands/properties are listed. 

**Does not include Brazil, Argentina, Bolivia, Uruguay or Paraguay.

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