Roald Dahl Unveils Preschool Licensing Program

EUROPE–The Roald Dahl Story Company is taking a bite out of preschool audiences with its new licensing and publishing program.

The new program features a fresh style guide as well as consumer products including plush from Rainbow Designs, a 24-piece floor puzzle and memory card game tin from Paul Lamond, apparel and pajamas from Fabric Flavors and a dress up costume from Smiffys.

The products will also complement new publishing from Penguin Random House. 

 “It’s so exciting to open up Roald Dahl’s stories and characters to a pre-school audience for the first time,” says Stephanie Griggs, director, licensing and design."The color palette and artwork really help set the range apart from our older targeted licensing, and we’re looking forward to building a long-term program with the Enormous Crocodile as a fearsome (and very hungry) cornerstone.”

The Roald Dahl preschool products are slated to launch at retail this June.


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