Lindrizia Appoints Rights & Brands as Worldwide Agent for ‘Maxi & Helium’

Rights & Brands will focus on expanding the reach of the book series

June 16, 2023

Rights & Brands logoRights & Brands

Lindrizia, owner of the “Maxi and Helium” brand, is partnering with Rights & Brands for licensing rights worldwide.

The “Maxi & Helium” book series is a 360-degree concept that extends from literature to music, games and performances.

”The choice to collaborate with Rights & Brands was a natural development for us,” say Camilla Brinck and Maxim Kalmér, founders, Lindrizia, in a joint statement. ”They have solid backgrounds and proven success within licensing, and their professionalism and extensive network will be invaluable to our future growth and expansion. We look forward to working closely with Rights & Brands to continue developing ‘Maxi & Helium’ and spreading its core values. Through this partnership, we hope to reach more children around the world and really make a difference.”

”We are incredibly proud and excited to represent ‘Maxi & Helium’ as a master agent.” says Kristin Tjulander, Nordic commercial director, Rights & Brands. “‘Maxi & Helium’ is a rarely-seen success and

the stories have created a universe that belongs in children’s everyday life. We look forward to working with Lindrizia on creating a quality licensing program, in the Nordics and internationally.”

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