Sesame Workshop, MetLife Foundation Expand Financial Empowerment InitiativeSesame Workshop, MetLife Foundation Expand Financial Empowerment Initiative
Financial empowerment initiative featuring Sesame Street characters debuts this month.
February 9, 2022
Sesame Workshop and MetLife Foundation have announced a new phase of their seven-year partnership. “Dream, Save, Do: Financial Empowerment for Underserved Populations in Brazil and Mexico” expands on previous work and aims to build knowledge, skills and behaviors that will help families build financial health. The initiative will focus on historically disadvantaged groups, such as rural communities and indigenous people in Mexico and people of African descent in Brazil, particularly women and girls.
As families continue to cope with uncertainty stemming from the global pandemic, the “Dream, Save, Do” resources will help caregivers build resilience, plan for the future, prepare for potential setbacks and adjust to a “for-now normal.”
With animated and live action segments, interactive games, comics, songs, activity sheets and caregiver guides featuring the “Sesame Street” Muppets, “Dream, Save, Do” will reach children and families through mass media, school- and community-based programming, self-adoption and employee engagement.
“We’re proud to support Sesame Workshop to expand this important work dedicated to helping families around the world build a more confident future,” says Tia Hodges, president, chief executive officer, MetLife Foundation. “In this new phase, our shared goal is to build the mindset, skills and behaviors needed to advance financial health in communities that have been underserved by financial inclusion efforts.”
“Together with MetLife Foundation, we are committed to giving children and families strategies and tools to successfully plan for the future,” says Sherrie Westin, president, Sesame Workshop. “As part of our mission to help children grow smarter, stronger and kinder, this new phase will support young children across Brazil and Mexico in building the financial health and resilience needed to prepare them for school and life.”
Since 2015, Sesame Workshop and MetLife Foundation have collaborated on an unprecedented global financial empowerment initiative for families. Across nine countries in disparate regions, “Dream, Save, Do” has helped children and the adults in their lives set goals, make plans to reach them and understand that the choices they make can help them achieve their dreams. “Dream, Save, Do” uses Sesame Workshop’s proven, research-driven process and the unique power of the Sesame Street characters to reach audiences both at a mass scale and through local engagement.
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