What Does a College Influencer Program Look Like? Ask IMG

IMG College Licensing is diving into the influencer market with a new cross-country program that celebrates its College Vault vintage-inspired merchandise range.

License Global

September 26, 2018

1 Min Read

Through a deal with travel company Roadies, the company will take nine social media influencers across the southwestern U.S. on a reinvented “classic American road trip” in a rock-star-style tour bus.

The influencers will travel overnight and spend their days exploring and posting on social media about their experiences while wearing College Vault products. The College Vault collection consists of products with historical logos from IMG partner universities and colleges.

“As we work to develop innovative ways to elevate the collegiate brands we represent, this one-of-a-kind experience allows us to take two classic concepts—the old-school road trip and vintage college logos—and make them new and cool again using social media influencers, which have proven to increase results significantly more than other forms of digital marketing,” says Nicole Armentrout, vice president, marketing, IMG College Licensing. “This fun, content-rich program provides a unique platform for reaching the fans of our partner institutions, who want to be stylish while showing their school spirit.”

The bus will depart from Las Vegas and will make stops at the Grand Canyon, Joshua Tree and Palm Springs, Calif., with a final stop in Los Angeles.

Participating influencers represent University of Alabama, University of Florida, University of Minnesota, University of Mississippi, University of Missouri TCU, University of Tennessee, Texas A&M University and Texas Tech. The influencers were selected based on their social media follower count, engagement, fashion integration and interaction with IMG College Licensing partner institutions.

Read more about:

IMG College

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like