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Tokens and Authentic Brands Group created the partnership.
March 24, 2022
Tokens.com, a publicly-traded company that invests in Web3 crypto assets and businesses linked to the metaverse and NFTs, has announced its subsidiary, Metaverse Group, has signed a lease agreement for its metaverse-based property with Forever 21. In addition, Metaverse Group will collaborate with Forever 21 to design and build NFT wearables and an immersive storefront.
Forever 21 will open the doors to its metaverse storefront in Decentraland's Fashion District during Metaverse Fashion Week, now through March 27. The storefront will feature avatars that will act as Forever 21 sales team members, ambient sounds and custom fixtures. The shop will launch with ten Forever 21 NFT fashion items, inspired by pieces available in Forever 21's physical stores and on Forever21.com.
"Our estate in the Fashion District is evolving into one of the key shopping destinations in the metaverse," says Andrew Kiguel, chief executive officer, Tokens.com and executive chair, Metaverse Group. "Forever 21 is a fashion industry authority and represents a significant partner in enhancing the user experience and helping us achieve this goal. The momentum we are generating through these kinds of partnerships is evidence that the metaverse and Web3 are changing how we use the internet and shop online."
The partnership was created by Tokens.com and Authentic Brands Group, a global brand development, marketing and entertainment company and the owner of the Forever 21 brand.
"When Forever 21 first entered the metaverse, we were able to harness a unique opportunity to connect with a growing audience," says Winnie Park, chief executive officer, Forever 21. "Being a part of the first-ever Metaverse Fashion Week aligns with our mission to encourage self-expression through virtual and physical fashion. We are proud to partner with Metaverse Group as an avenue to connect our brand with a new demographic."
Read more about:Forever 21
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