The Bureau of Magic Conjures Up the Passport to Oz

“Lost in Oz” franchise extends the Yellow Brick Road onto the blockchain.

License Global

April 12, 2022

2 Min Read
Bureau of Magic

Bureau of Magic (BoM), IP owners and creative producers behind the animated “Lost in Oz” series, are set to launch the Passport to Oz, a membership-based community-powered experience built on the blockchain that invites fans to be a part of the continuing Oz story through a “Lost in Oz” lens. This storytelling experience is aimed at fans of both L. Frank Baum’s Oz story universe and the animated series.  

“The Oz books are multi-generational, timeless stories that have been shared and enjoyed by families for over a century,” says Mark Warshaw, executive producer, “Lost in Oz.” “Through our co-viewing series, ‘Lost in Oz,’ and now with the Passport to Oz we remain true to these values and the rich history of the Oz storyworld. It was always our goal to create a community-powered Oz that embraces creative independence and technological innovation, and now we can realize that vision.” 

The Passport to Oz utilizes new technologies, storytelling and strategic partnerships - harnessing the power of blockchain to deliver exclusive animation, toys and immersive fan engagement across the franchise which will be accessed via the Passport to Oz digital collectable tokens (NFTs). 

For the storytelling project, BoM has assembled a contingent of creative partners in a collaboration. The Passport to Oz enlists the know-how of Simba, a pioneering blockchain infrastructure company; Bluescape, a visual collaboration and online whiteboard platform; and the Toybox 3D-printing platform. 

Purchase of the Passport to Oz NFT includes an exclusive animated short film starring Dorothy and Toto, digital toys and collectibles optimized for 3D printing and access to a yellow brick road map full of other digital and physical surprises. Should NFT sales reach their target, each Passport to Oz becomes an early access movie ticket for the next “Lost in Oz” animated feature film. 

On the animated content, BoM is working with animation studios to utilize next generation tools and combine real time rendering technology with traditional key frame animation. Working with partners Toybox, BoM has developed a 3D-printable toy line, an initiative which aligns with the “Lost in Oz” co-viewing, co-play ethos. Toys will include printable Dorothy and Toto action figures and collectable magical elements. BoM is working with Bluescape to unite and collaborate with this distributed team of creatives and partners around the globe. 

“The Passport to Oz is an inclusive celebration of the Oz story,” says Abram Makowka, executive producer, “Lost in Oz.” “It’s an easy entry point for kids and families to dive into a magical storyworld we’re building within Web 3.0.”   

In addition, all former and current “Lost in Oz” cast and crew are eligible for an exclusive, ultra-limited “Emerald Edition” Passport to Oz digital collectible.  

“The Bureau of Magic may be the credited creators of this series, but we aren’t the only people who put their heart and skills into the story, and we want to recognize that” says Warshaw.  

Passport to Oz will be available at and Simba’s NFT Marketplace.  The anticipated launch is June 2022. 

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License Global

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