Sesame Studios Debuts on YouTube

Sesame Workshop will feature new educational content created with YouTube stars.

Sesame Workshop has launched its new YouTube channel–Sesame Studios–to create native content designed specifically for a digital platform.

The channel will showcase new non-Muppet characters, short form series and original stories. Each video will focus on curricular areas such as health, literacy and social-emotional development, with three videos uploaded each week. Marvie, a new digital puppet character, will “host” the channel and encourage kids to interact with the content as they watch.

The Sesame Studios creative team will also partner with digital stars and creators, such as singer, songwriter, actor and YouTube star Todrick Hall. Other creative talent working with the channel include Vsauce Network, Mystery Guitar Man, Jon Burgerman, The Pop Ups, Justin Yu and Khoa Phan.

“We’re thrilled to build upon the ‘Sesame Street’ legacy as we partner with amazing talent around the globe to build Sesame Studios,” says Kay Wilson Stallings, senior vice president, creative development, Sesame Workshop. “Our partners benefit from our creative and child development expertise, and we are able to reach new audiences. Our goal is what it’s always been: to engage children with compelling, meaningful content.”

Sesame Studios content can be viewed on the main YouTube channel or on the “YouTube Kids” app.