PopSugar Clicks on Kohl’s for New Apparel LinePopSugar Clicks on Kohl’s for New Apparel Line

The new clothing line includes essentials and seasonal trend pieces such as dresses, skirts, tops and bottoms that have been styled and curated by the PopSugar team.

"Kohl's is expanding our brand portfolio by thinking about the Millennial customer differently. We have partnered with PopSugar to create an innovative, data-driven apparel collection leveraging our 'speed to market' model,” says Michael Gilbert, executive vice president of product development, Kohl's. “As one of the most engaging media outlets in the industry, PopSugar will bring key predictive insights to tell us exactly what this customer wants through the content they are searching, browsing and engaging with across channels."

The PopSugar at Kohl's collection will be at more than 500 Kohl's locations as well as online at Kohls.com in September.