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Licensing Matters Secures New Clients

Licensing Matters will unveil a vast roster of partners during Licensing Expo, May 22-24.

License Global

May 21, 2018

1 Min Read

The new client roster includes Shell Brands International, which tapped Licensing Matters and Maxx Marketing as strategic partners, as well as BuzzFeed, which has appointed LMG to curate a licensing product collection for its Tasty brand in EMEA.

Meanwhile, JiffPom has tapped LMG and the LMG Americas team to bring the Instagram star to consumer products.

Harvard University and Yale University have also turned to LMG's APAC division to develop their brands in Greater China and Southeast Asia. Yale has also made additional deals for Australia and New Zealand.

Finally, Guild Guitars has also tapped the agency to represent its Open Hearts with Jane Seymour brand. 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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