Licensing Matters Secures New Clients

The new client roster includes Shell Brands International, which tapped Licensing Matters and Maxx Marketing as strategic partners, as well as BuzzFeed, which has appointed LMG to curate a licensing product collection for its Tasty brand in EMEA.

Meanwhile, JiffPom has tapped LMG and the LMG Americas team to bring the Instagram star to consumer products.

Harvard University and Yale University have also turned to LMG's APAC division to develop their brands in Greater China and Southeast Asia. Yale has also made additional deals for Australia and New Zealand.

Finally, Guild Guitars has also tapped the agency to represent its Open Hearts with Jane Seymour brand.