Influencer LaurDIY Debuts Line of Onesies

The social media influencer is also planning a sleepwear collection for fall/holiday 2018.

NORTH AMERICA–YouTuber and social media influencer LaurDIY and e-tailer Sleep Riot, a subsidiary of The Kersheh Group, have launched the influencer’s first collection of sleepwear, which virtually sold out at a rate of one onesie per second.

The Brand Liaison, LaurDIY’s licensing agent, brokered the deal.

Sleep Riot’s initial LaurDIY-themed collection includes four onesies featuring the familiar kawaii animals that play a role in the influencer’s brand including a unicorn, narwhal, panda and flamingo.

The LaurDIY sleepwear will also be made available to major retailers for fall/holiday 2018 following an exclusive retail launch planned for holiday 2017, which will be announced in the coming weeks.

The current LaurDIY onesies collection is available online at SleepRiot.com.