Hyundai Issues Community-Based NFT

Automaker will issue 30 limited NFTs celebrating the release of short film that reveals its collaboration with Meta Kongz, a NFT brand.

License Global

April 18, 2022

1 Min Read

Hyundai Motor Company announced it is entering the online community-based NFT market in collaboration with the Meta Kongz NFT brand. 

The Hyundai NFT community will provide its users with the Hyundai brand experience in the metaverse by sharing NFTs depicting its mobility solutions. The Hyundai NFT Discord and Twitter channels opened on April 15, and the official NFT website is scheduled to open in May. 

By providing dedicated channels for the Hyundai NFT community, the company will continuously manage the asset value of its NFTs. The online platforms will provide an open 24/7 communication channel between the company and community members, with real-time updates on the asset value of its NFTs. 

The company released a short film introducing the Hyundai NFT universe concept, ‘Metamobility universe,’ which reflects the ‘Metamobility’ concept revealed at CES 2022. The film also teases a shooting star-shaped NFT that will be released in May. 

Hyundai Motor will also issue 30 limited-edition Hyundai x Meta Kongz NFTs on April 20 to commemorate the release of the film. Hyundai NFT projects will be continued throughout the year. Profits from the sale of Hyundai NFTs will be used for the project’s management and community members. 

“The Hyundai NFT universe will extend the Hyundai brand experience, especially with MZ generation, in a completely new way, further reinforcing our commitment to innovation in both the real world and in the metaverse,” says Thomas Schemera, global chief marketing officer, head of customer experience division, Hyundai Motors. “We are extremely excited to introduce 'Metamobility' through our own NFTs and start this journey with Meta Kongz." 


Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like