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Guinness World Records is helping those staying indoors.

License Global

April 10, 2020

1 Min Read
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In an effort to support communities to stay indoors, Guinness World Records is going digital.

The online campaign GWR at Home ensures there is a space where kids and parents can go to find fun and exciting activities to do from the comfort of their own home.  

The #GWRChallenge is a record challenge that will be hosted across GWR’s Facebook, Twitter, Instagram, and TikTok. All attempts use household materials, or include no materials at all, so anyone can take part. 

To ensure they don’t leave out the adults, editor-in-chief Craig Glenday is on hand with a Records of the Day Podcast. It can be listened to via SpotifyApple Music and on the GWR website. Trivia quizzes and remote adjudication will also be featured in the efforts.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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