Bravado Celebrates The Beatles’ 60th Anniversary of their First U.S. Tour

Universal Music Group’s merchandise and brand management company, Bravado, recently continued its partnership with The Beatles alongside Apple Corps, laying the groundwork for the year ahead and celebrating the band’s moments in American culture.  

With over 60 new and current licensees across the Beatles and “Yellow Submarine,” there will be new collections and collaborations to celebrate this historic anniversary throughout. Licensees include Kith, Hybrid, Mattel, Market, Chaser, Goodie Two Sleeves, Casely, Loungefly, Happy Socks, Christopher Radko (Rauch Brands), Section 119, State Bicycles, USAOpoly, AKILA Eyewear, MEGA Blox, Insights Editions, Hot Wheels and more. 

The year 2024 marks the 60th anniversary of The Beatles’ first U.S. tour, which included stops in San Francisco, Las Vegas, Vancouver, Los Angeles, Denver, Cincinnati, New York, Atlantic City, Philadelphia, Milwaukee, Indianapolis, Chicago, Detroit, Jacksonville, Boston, Baltimore, Pittsburgh, Cleveland, New Orleans, Kansas City and Dallas. 

Paying homage to the milestone 60th anniversary, the program will celebrate all the cities and fabled venues they played on their first American tour and their uniquely American album artwork from that time.