Exclusive: Paramount Consumer Products Releases Exclusive Target Product Line for ‘Reindeer in Here’

Consumer Products announced the launch of an array of exclusive products to celebrate the upcoming premiere of “Reindeer in Here,” a one-hour animated holiday special starring Adam Devine premiering Nov. 29 on the CBS Television Network, and available to stream live and on demand on Paramount+.

First in the lineup is a keepsake deluxe giftable book and plush set that comes with a picture book, along with a plush reindeer, complete with airholes for the reindeer to breathe on its long trip from the North Pole into children’s arms. This deluxe edition also includes coloring sheets, stickers and a photo ornament sold exclusively at

Target

. Additional products inspired by the film will include pajama sets, throw blankets and two standalone plush characters; a “Blizzard Plush” reindeer with two mismatched antlers and a “Pinky Plush,” the only all pink reindeer at the North Pole. All items are also available exclusively at Target and online

“Reindeer in Here” is based on the Christmas

“Adam Reed’s beloved children’s book has already become a holiday staple and we are excited to help families create an annual family tradition with the new animated special, ‘Reindeer in Here,’ and themed merch collection,” says Veronica Hart, executive vice president, global franchise planning, Paramount Consumer Products and Experiences. “Children will love immersing themselves with these characters while they tune in for the special or read the book before bedtime.”