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Disney Drops Fox Name, Rebrands as Searchlight Pictures, 20th Century Studios

The House of Mouse has dropped the “Fox” name.

License Global

January 17, 2020

1 Min Read

After acquiring assets from 21st Century Fox last March, The Walt Disney Company has decided to drop the Fox name from both 20th Century Fox and Fox Searchlight Pictures.

The 20th Century Fox film studio will be renamed 20th Century Studios, while Fox Searchlight Pictures will be renamed Searchlight Pictures. As for television rebranding, no details have been revealed.

Disney has already begun to phase out the Fox name. The poster for Searchlight Pictures’ latest release, “Downhill” with Will Ferrell and Julia Louis-Dreyfus, has no trace of Fox branding. It will be the first film to debut with the new logo. In addition, employees at Searchlight have changed their emails from a Fox.com address to a SearchlightPictures.com address. Upcoming family film “Call of the Wild” will be released with the new 20th Century Studios logo.

Under the deal, Disney acquired the movie and television studios for $71.3 billion. The deal included 21st Century Fox’s film and television studios, cable entertainment networks and international TV businesses as well as a stake in Sky and Hulu. National Geographic Partners, which was created in 2015 as a joint venture between The National Geographic Society and 21st Century Fox, was also included in the deal. Fox’s broadcast assets, including Fox News and the Big Ten Network, were not included.

Other major licensed brands that feature in the Fox portfolio include “The Avengers,” “Empire,” “Bob’s Burgers,” “American Horror Story,” the “Ice Age” animation franchise, the “Alien” franchise, and “Planet of the Apes.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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