Fiat extends into boats in new partnership.

License Global

June 30, 2023

1 Min Read
Car 500 Off-Shore
Car 500 Off-ShoreStellantis

Italian boat manufacturer, Car Off-Shore, and automotive creator, Stellantis, have unveiled the Car 500 Off-Shore, a limited-edition boat inspired by the Fiat 500. Dubbed the “500 of the seas,” the boat was developed by Fiat, in a deal brokered by its exclusive licensing representative, IMG.

Created by 24-year-old Italian creator and entrepreneur, Antonio Pietro Maria Galasso, the 4.7-meter-long (15.5 ft.) boat combines the car’s technology and functionality to create a unique and safe sailing experience. The boat is a reflection of Italian craftsmanship, invoking Fiat 500’s elegant design and rich heritage to provide a new way to navigate the seas. Car 500 Off-Shore is available for purchase, with production limited to 500 numbered units.

The Car 500 Off-Shore is the latest addition to Fiat’s licensing program developed by the company and IMG. From apparel and swimwear to toys and kitchen appliances, the diverse range of consumer products provides new avenues for Fiat enthusiasts.

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License Global

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