Marriott and BetMGM loyalty marketing agreement makes Marriott Bonvoy the exclusive hospitality loyalty program partner of BetMGM.

License Global

July 21, 2023

2 Min Read
MGM Resorts International logo.
MGM Resorts International logo. MGM

Marriott and MGM Resorts have announced an exclusive long-term strategic licensing agreement and the creation of MGM Collection with Marriott Bonvoy, which will launch in October 2023, and encompass 17 of MGM’s resorts, representing more than 40,000 rooms in Las Vegas and other cities across the U.S. 

Beginning in October, several MGM Collection with Marriott Bonvoy resorts will be available for booking on Marriott’s digital platforms, including Marriott.com and the Marriott Bonvoy mobile app, with all properties expected to be available by the end of the year. The resorts will continue to be available on MGM Resorts’ channels, including MGMRewards.com and the MGM Resorts mobile app. 

“This historic, long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment,” says Bill Hornbuckle, president, chief executive officer, MGM Resorts. “We’ve seen firsthand the strong demand from Marriott International customers through our existing relationship at The Cosmopolitan of Las Vegas, and this new agreement will enable us to further optimize our overall profitability. We’re thrilled to now scale the relationship and offer Marriott Bonvoy members greater distribution access to our award-winning resorts – as well as exclusive event and entertainment opportunities – in Las Vegas and across the U.S.” 

Related:MGM Resorts, NFLPA, Team for Events and Hospitality

"We are excited to make MGM Resorts’ incredible properties available on Marriott channels, allowing our members to enjoy Marriott Bonvoy benefits when they stay at MGM Collection with Marriott Bonvoy resorts,” says Anthony Capuano, president, chief executive officer, Marriott International. “We look forward to increasing our global rooms distribution by 2.4% as we grow our presence on the Las Vegas Strip and in other compelling destinations across the U.S.” 

Marriott International has also entered into a loyalty marketing agreement with BetMGM, MGM Resorts International’s online gaming and sports betting joint venture, for Marriott Bonvoy to become BetMGM’s exclusive hospitality loyalty program partner in the U.S. and Canada. Under this agreement, Marriott and BetMGM will collaborate to provide Marriott Bonvoy members opportunities to earn Marriott Bonvoy points on certain BetMGM transactions, and participate in exclusive games, experiences and offers on the BetMGM platform. In addition, BetMGM Rewards members will have the opportunity to exchange BetMGM Rewards points into Marriott Bonvoy points.  

 

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License Global

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