Online mattress retailer and manufacturer of boxed beds GhostBed has announced a new collaboration with tennis champion, entrepreneur and health advocate Venus Williams.
The long-term partnership includes an initial collection of performance mattresses designed by Williams that will later expand into a full lineup of sleep solutions and home furnishings.
The collaboration is designed to highlight the importance of recovery and rejuvenation through a healthy night's sleep. Along with seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, Williams has more than 20 years of design experience with GhostBed through her award-winning, commercial and residential interior design firm, V Starr.
"From the first time we met, both Venus and I realized we shared the same strong family business values and entrepreneurial drive needed to deliver something special and unique for the sleep products industry," says Marc Werner, chief executive officer and founder, GhostBed. "From the very beginning of our relationship there has been total synergy between Venus and the GhostBed team. She will be involved in everything from the design of the product to the creative strategy behind the launch. We couldn't be more thrilled with this collaboration."
"Giving your body and mind time to rest and recover is more important now than ever before," says Williams. "An invigorating night's sleep has improved my performance on and off the court and I'm looking forward to launching this new collection with GhostBed to educate others on how sleeping on the right mattress can totally transform quality of life. Restorative sleep is essential and that's something I can't wait to bring to consumers through this collection."
The first products from the new collaboration are expected to launch later in 2021.
The collaboration was developed by Venus Williams and her team at V Starr in coordination with her agency, WME and Daniel Levin of Prominent Brand + Talent, who represents GhostBed.