Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The first drop from the collection is scheduled for later this year.
October 4, 2021
Online mattress retailer and manufacturer of boxed beds GhostBed has announced a new collaboration with tennis champion, entrepreneur and health advocate Venus Williams.
The long-term partnership includes an initial collection of performance mattresses designed by Williams that will later expand into a full lineup of sleep solutions and home furnishings.
The collaboration is designed to highlight the importance of recovery and rejuvenation through a healthy night's sleep. Along with seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, Williams has more than 20 years of design experience with GhostBed through her award-winning, commercial and residential interior design firm, V Starr.
"From the first time we met, both Venus and I realized we shared the same strong family business values and entrepreneurial drive needed to deliver something special and unique for the sleep products industry," says Marc Werner, chief executive officer and founder, GhostBed. "From the very beginning of our relationship there has been total synergy between Venus and the GhostBed team. She will be involved in everything from the design of the product to the creative strategy behind the launch. We couldn't be more thrilled with this collaboration."
"Giving your body and mind time to rest and recover is more important now than ever before," says Williams. "An invigorating night's sleep has improved my performance on and off the court and I'm looking forward to launching this new collection with GhostBed to educate others on how sleeping on the right mattress can totally transform quality of life. Restorative sleep is essential and that's something I can't wait to bring to consumers through this collection."
The first products from the new collaboration are expected to launch later in 2021.
The collaboration was developed by Venus Williams and her team at V Starr in coordination with her agency, WME and Daniel Levin of Prominent Brand + Talent, who represents GhostBed.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Stake.com Named by UFC as Official Partner in AsiaFeb 21, 2024
Beyoncé Introduces Cécred Hair CareFeb 21, 2024
Teddy Mountain Adds the NSPCC’s Pantosaurus to PortfolioFeb 21, 2024
G FUEL is For EveryoneFeb 21, 2024