Pepperfry has announced its collaboration with Lagardère Active Enterprises (L.A.E.), in charge of the Elle and Elle Décor brand extension inside the French Lagardère Group, to launch in India a range of furniture under the Elle Décor brand. The partnership was facilitated by LicenseWorks, the specialist corporate brand licensing agency in India.
“We are delighted to welcome such a significant player as Pepperfry to the Elle Décor licensing program,” says Rishabh Singla, managing partner, LicenseWorks. “Their extensive experience and leading position in the Indian market, makes them an ideal partner to translate Elle Décor's distinguishable brand equities into this category.”
The Elle Décor collection has been launched in India in collaboration with Pepperfry’s en vogue house brand – CasaCraft. The collection houses a range of plush sofas and chairs.
“We are excited to be working with Pepperfry for our foray into this important category in the Indian market,” says Camille Thelu, vice president and managing director, Lagardère Active Enterprises, EMEA and India. “Elle Décor is the reference in the interior design world and the launch of furniture in India is a natural fit. India is a fast-growing market, and we will gradually expand our offering to include the complete range of home decor and furnishings.”
The Elle Décor collection is now live on Pepperfry.com.