License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Elle Décor Launched on Pepperfy in India

ElleDecorIndia.png
Pepperfry collaborated with Lagardere Active Enterprises for the collection.

Pepperfry has announced its collaboration with Lagardère Active Enterprises (L.A.E.), in charge of the Elle and Elle Décor brand extension inside the French Lagardère Group, to launch in India a range of furniture under the Elle Décor brand. The partnership was facilitated by LicenseWorks, the specialist corporate brand licensing agency in India. 

“We are delighted to welcome such a significant player as Pepperfry to the Elle Décor licensing program,” says Rishabh Singla, managing partner, LicenseWorks. “Their extensive experience and leading position in the Indian market, makes them an ideal partner to translate Elle Décor's distinguishable brand equities into this category.” 

The Elle Décor collection has been launched in India in collaboration with Pepperfry’s en vogue house brand – CasaCraft. The collection houses a range of plush sofas and chairs. 

“We are excited to be working with Pepperfry for our foray into this important category in the Indian market,” says Camille Thelu, vice president and managing director, Lagardère Active Enterprises, EMEA and India. “Elle Décor is the reference in the interior design world and the launch of furniture in India is a natural fit. India is a fast-growing market, and we will gradually expand our offering to include the complete range of home decor and furnishings.” 

The Elle Décor collection is now live on Pepperfry.com

 

 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish