Direct Connection, Dodge brand’s performance parts line and “Jay Leno's Garage” announce new line of co-branded car care products.

License Global

August 21, 2023

1 Min Read
Dodge Direct Connection Detailing Kit
Dodge Direct Connection Detailing KitDodge Direct Connection, ‘Jay Leno’s Garage’

Television host and comedian, Jay Leno, and Dodge Brand have announced a new line of co-branded car care products from Direct Connection, the Dodge brand’s performance products line, and “Jay Leno’s Garage.” The new initiative will feature more than 20 car detailing and car wash products under the Direct Connection/Jay Leno’s Garage banner, including a branded Direct Connection detailing bucket with a starter kit selection of car care items.

“When it comes to really caring about and maintaining the most amazing vehicles in the world, there’s really no one better to team up with than Jay Leno,” says Tim Kuniskis, chief executive officer, Dodge Brand – Stellantis. “Jay’s a member of the Brotherhood of Muscle, and we couldn’t be more excited to join together our Direct Connection brand with ‘Jay Leno’s Garage’ in order to introduce a premium new line of co-branded car care products for enthusiasts.”

“When you think of legendary American automobiles, Dodge instantly comes to mind,” says Leno. “And now, with a little help from Jay Leno’s Garage car care, we’re ensuring these beauties don’t just run great, they look great too. You know, in my years around cars, it’s all about authenticity and the passion behind it. Dodge’s new Direct Connection website is a game-changer! For every Dodge owner out there, it’s THE place to snag those OEM-certified parts and supplies to ramp up your ride with genuine performance upgrades. If you’re looking to give your Dodge the royal treatment it deserves, look no further. And hey, while you’re sprucing up the performance, don't forget to make it shine with a little help from Jay Leno’s Garage car care!”

Read more about:

North America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like