Chupa Chups Launches Lifestyle Collection with Handhug in South Korea

The South Korean company Handhug and Perfetti Van Melle Group have partnered to launch a stationery and home collection with the Chupa Chups brand.

Under the slogan ‘Lifestyle for vivid people,’ the brand lineup will showcase various lifestyle products that people can incorporate into their daily lives. The Chupa Chups brand’s bright and pop colors and graphics have been applied to stationery, miscellaneous goods, fancy items, kitchenware and home decoration to express fun, joy and freedom, all at the same time.

The collection will be available this summer at Handhug’s online channels, bookstores and online malls in South Korea.

“This playful range of lifestyle products by Handhug will allow Korean people to create a whimsical and colorful touch in the daily objects they are surrounded by, so they may indulge in Chupa Chups’ style in everyday moments,” says Marta Ballesteros, global licensing manager, Perfetti Van Melle.