WWE Readies for Growth

WWE has made a trio of promotions to guide the company through a series of strategic growth initiatives. 

In their new roles, Michelle D. Wilson, Stephanie McMahon and George Barrios will work on a series of projects including the renegotiation of the franchise’s four largest television rights agreements, the potential launch of a WWE network, expansion in key international markets, distribution of content on emerging platforms and new strategic partnerships.

“WWE is entering a new era of unprecedented growth,” says Vince McMahon, chairman and chief executive officer, WWE, to whom all three will report. “I am confident that my senior executive team is now organized more effectively to capitalize on the wealth of opportunities.”

Wilson, formerly chief marketing officer, has been promoted to chief revenue and marketing officer and will now oversee all of the company’s revenue lines and assume responsibility for WWE’s $900 million retail consumer products business. Wilson retains her current revenue generating responsibilities for sponsorship sales, pay-per-view and new business development and will continue to oversee all WWE marketing and corporate communications. Wilson is also spearheading the company’s efforts to launch a WWE network. Casey Collins, executive vice president, consumer products, will report to Wilson.

Stephanie McMahon, formerly executive vice president, creative, has been promoted to chief brand officer and will lead WWE’s efforts to further enhance its brand reputation among key constituencies including advertisers, media, business partners and investors. McMahon will serve as the company’s brand ambassador and work with WWE’s business units to support key growth initiatives. McMahon will also lead WWE’s targeted youth and moms’ marketing programs.

Barrios, formerly chief financial officer, has been promoted to chief strategy and financial officer and will now oversee all of the company’s strategic planning processes and take over management of WWE’s day-to-day television operations. He will retain his management of financial planning and investor relations. With Wilson, Barrios is co-leading WWE’s television rights negotiations. Will Staeger, executive vice president, television production, will report to Barrios.