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April 6, 2018
Warner Bros. Consumer Products U.K. and Ireland has signed a multitude of licensees in anticipation of the March 25 premiere of Batman v Superman: Dawn of Justice.
First, apparel licensees Aykroyds, Blues and Cooneen will launch boys’ nightwear collections featuring the superheroes; while George at Asda will launch a collection of men’s t-shirts and boys nightwear. Primark will create men’s t-shirts and ladies nightwear.
WBCP has also signed MV Sports for a range of branded bikes, scooters and skateboards; Centum Books will cover publishing; gift licensees GB Eye and Pyramid will produce mugs and posters; and Sambro has been tapped to develop various products spanning from pocket money items to games, bags, accessories and arts and crafts.
In the home category, WBCP has partnered with Spearmark for a range of lunch bags and water bottles, Corsair for personal care and toiletry items and U.K. grocer Finsbury Foods for Batman v Superman cakes.
WBCP’s Batman v Superman licensing program is led by global master toy licensee Mattel, as well as global partners The LEGO Group and Rubie’s Costume Co.
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