U.K. Licensing Awards Announces Finalists

Finalists for the 2014 Licensing Awards in the product, retail and marketing communication categories have been unveiled.

April 6, 2018

4 Min Read

Finalists for the 2014 Licensing Awards in the product, retail and marketing communication categories have been unveiled. (Finalists in the property category will be announced by the end of the month.)

The winners in all four categories will be revealed at the annual Licensing Awards event Sept. 16 at London’s Grosvenor House Hotel.

The finalists are:


Close to 5,000 licensed products were entered into the product category this year. The judging panel was comprised of nearly 100 retail buyers from stores including Toys 'R' Us, Tesco, M&S, Sainsbury’s, Next, The Entertainer, Waterstones, Asda and Mothercare.

Best Licensed Toys or Games Range

  • Despicable Me remote-control inflatable from Bladez Toys

  • Disney Princess My First Toddler dolls from Jakks Pacific

  • Doc McStuffins role play range from Flair

  • Fisher Price Classics range from Basic Fun

  • The Gruffalo wooden toys from Bajo

  • Peppa Pig Weebles from Character Options

Best Licensed Dress-Up or Partyware Range

  • Despicable Me dress-up from Rubie's

  • Disney Frozen dress-up from Rubie's

  • Fisher Price partyware from Amscan

  • Marvel dress-up for George@Asda from Christys’

  • Tetris dress-up from Morphcostumes

  • Wall’s partyware from Talking Tables

Best Licensed Preschool Apparel Range (0-5 years)

  • Finding Nemo swim range from Matalan

  • Guess How Much I Love You collection for Tu@Sainsbury’s from Paul Dennicci

  • Paddington babywear from Baby Gap

  • The Royal Ballet collection for M&S from Watermelon

  • Marvel Spider-Man preschool range From Fabric Flavours

  • Peppa Pig Tutu pajamas for George@Asda from Cooneen By Design

Best Licensed Children or Adult Apparel Range

  • Beano footwear range from Dr. Martens

  • The Gruffalo eyewear from Specsavers

  • LEGO The Movie range from TV Mania

  • Monster High Essentials for Tesco from Aykroyds/TDP/Roy Lowe

  • Peanuts ladieswear for ASOS from Knitmania

  • Where’s Wally? flip-flops from Haivaianas

Best Written, Listening or Learning Range

  • FIFA World Cup stickers and sticker book from Panini

  • Game Of Thrones A Pop-Up Guide To Westeros from Inside Editions

  • Great British Bake Off books from Random House

  • The Hungry Caterpillar arts and crafts range from Anker International

  • Minecraft book range from Egmont

  • Peppa Pig clectronic learning range from KD UK (InspirationWorks)

Best Licensed Paper Products or Stationery Range

  • Despicable Me cards and calendar range from Danilo

  • Doc McStuffins stationery arts and craft range from Sambro

  • Frozen birthday cards from Moonpig

  • Marvel stationery range from Pyramid

  • Orla Kiely stationery from Blueprint Stationery

  • Pickle Parade stationery range from Carte Blanche Greetings

Best Licensed Giftware Range

  • Coca-Cola gift range from Brand Packaging

  • Despicable Me backpacks from Posh Paws

  • Gromit Unleashed gifts range from Wallace & Gromit’s Grand Appeal

  • Guinness gift range from Beams

  • Happy Jackson gift range from Wild & Wolf

  • Peter Rabbit gift range from Rainbow Designs

Best Licensed Home Décor, Tableware or Housewares Range

  • Great British Bake Off kitchenware range from Ethos

  • Marvel Art Deco canvas range from Pyramid

  • Mr. Men & Little Miss cooking sets from Creative Tops

  • Pantone Universe range from Whitbread Wilkinson

  • Star Wars kitchenware from Lakeland

  • VW lunch bags from Monster Factory

Best Licensed Food or Drink Range

  • Heinz pastries from Peter’s Food Services

  • Jamie Oliver Ready To Eat Pulses from Fiddes Payne

  • Mr. Men & Little Miss biscuits from Biscuiteers

  • The Snowman and Snowdog range from Thorntons

  • Teenage Mutant Ninja Turtles Shell-ebration cake from Finsbury Foods

  • Wahaca range from Kimm & Miller

Best Licensed Brand Range

  • Animal Planet Cycle Safety equipment from Oxford Products 

  • Jamie Oliver kitchenware from Merison Retail

  • LEGO adult watch collection from Clic Time

  • Pizza Express range from Eddingtons

  • Roald Dahl bedroom range from Ashley Wilde

  • V&A, Garden Of Love bedroom range from Bedeck

The Innovation Award

  • Downton Abbey board game from She Who Dares

  • Iron Man Digital Morphsuit from Morph Costumes

  • Mickey Mouse augmented reality duvet set from Character World

  • Minnie Mouse ears for Asos from Icon

  • Peppa Pig vitamin gummies from DTP Europe

  • Star Wars homewares from Bluwstuff 


For this award category, a panel of marketing and promotions experts judged the entries, which must demonstrate strong partnerships forged between licensed properties and key FMCG brands.

  • Guinness World Records Largest Shaving Lesson with Gillette (P&G) for Movember

  • Gromit Unleashed for Wallace & Gromit’s Grand Appeal

  • The Very Hungry Caterpillar Giant Wiggle for Action For Children

  • Peppa Pig Splashathon for Tommy’s

  • Shaun the Sheep’s Pompom Parade Campaign for Wool

  • Wallace & Gromit’s Holidays at Home are Great for Visit England


The finalists in the Retailer Award category were decided as a result of an online nomination process involving manufacturers, suppliers and importers of licensed products. The results were then validated by a panel of industry experts.

Best Preschool Retailer of Licensed Products (age group 0-5)

  • Argos

  • Asda (including George@Asda)

  • The Entertainer

  • Sainsbury’s (including TU)

  • Smyths

  • Toys 'R' Us (including Babies 'R' Us)

Best Kids' Retailer of Licensed Products (age group 6-16)

  • Argos

  • Asda (includes George@Asda)

  • Next

  • Primark

  • Smyths

  • Tesco

Best Retailer of Adult Licensed Products

  • Argos

  • Asda

  • Forbidden Planet

  • HMV

  • John Lewis

  • Tesco

The Radar Award

This award is for any U.K.-based retailer (bricks-and-mortar or online) that has ‘come on the radar’ by upping their licensing activities in the last year.

  • Asos

  • Halfords

  • Hobbycraft

  • Lakeland

  • M&Co (McKays)

  • Poundland

Top Retailer Award

All winners in the other Retail categories are contenders for this award.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like