Known for its vibrant art and whimsical characters, Tokidoki is a young brand that is hard at work establishing deep roots in the world of products
April 10, 2018
Although, at its root, tokidoki means “sometimes” in Japanese, there is nothing intermittent or occasional about the pop culture-entrenched brand that has exploded in its short 13 years.
In just little more than a decade, tokidoki has evolved to be a 365-brand that touches nearly every product category imaginable, from hard goods to home décor, apparel, accessories, novelties and soon to be hotels and animated content.
Founded in 2005 by Pooneh Mohajer, Ivan Arnold and Simone Legno, the brand’s creative visionary, tokidoki is now a machine unto itself, securing an enormous amount of business, partnerships and collaborations, all the while remaining an independent entity–a quality that, this writer suspects, is instrumental to its success
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