Spearmark Lights Up with Hello Kitty

Spearmark International, a U.K. manufacturer of child safe lighting, has added Hello Kitty to its portfolio of licenses. Fluid World arranged the deal.

A complete Hello Kitty lighting range from Spearmark will launch in spring/summer 2011 in the U.K. It will feature a task light, bedside lamp and "easy-hang" ceiling shade.

"Hello Kitty is an absolutely fantastic property that benefits from huge international brand awareness and we are extremely excited to be part of this ever-growing trend," says Alex Bloom, commercial director at Spearmark. "The design of our coordinating range is both fun and very pretty, and we are confident they'll make a significant impact at retail."