Sony Sponsors 'The X Factor'

Fox Broadcasting, Syco Television and FremantleMedia North America named Sony Electronics as the official consumer electronics sponsor of "The X Factor," the TV talent show which debuts in the U.S. Sept. 22 on Fox. Sony Consumer Electronics products will be featured in episodes throughout the season, with key in-show integration of Sony products used on the set and an integrated multi-platform, off-air marketing partnership.