Some Spider Studios Acquires FatherlySome Spider Studios Acquires Fatherly
Some Spider Studios, owner of parenting sites Scary Mommy and The Dad, has acquired digital lifestyle brand Fatherly.
March 19, 2020
Following the all-stock deal, the publisher will be rebranded as Some Spider Family. Current employees of Fatherly will be transitioned to the new studio as a part of the deal. Some Spider’s Café imprint will also be spun off into a separate publishing entity following the deal.
“It’s just super complementary and incremental to our business,” says Vinit Bharara, founder, Some Spider Family, in a statement published by Digiday. “[Fatherly has] done so many interesting, successful things, and a lot of what they do is different from what we do. We’re social, entertainment mostly. Fatherly is mostly search, much more expert-driven content.”
Before the transaction, Fatherly had recently made a push to diversify its revenue streams. As much as a quarter of its 2019 revenue came from owned intellectual property, including a book, a podcast and a business certification program aimed at businesses.
Following the deal, Bharara reports that Some Spider Family is the largest parent-focused media property on the internet.
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