Smiley Goes to Middle East with Splash

The Smiley Company has signed its first collaboration with Middle Eastern high-street fashion retailer Splash for a collection of 17 styles for men and women.

The line will include hoodies, knitwear, T-shirts, leggings, underwear, shorts and caps. The apparel will be available across all Splash stores this month.

"We constantly work to bring popular international brands to the fashion savvy Middle Eastern audience," says Raza Beig, chief executive officer of Splash. "The Smiley Company offers creative and edgy products with the use of simple yet endearing emoticons which are bound to make you smile, but not without making a definite style statement."

Splash was established in 1993 and is the largest multi-brand fashion retailer in the Middle East with more than 100 stores.