April 6, 2018
Viacom International Media Networks has appointed Sarah Muller to serve as head of children’s at Channel 5.
In her new position, Muller will be responsible for commissioning and acquiring children’s programming for Channel 5. She will also oversee the programming segment, Milkshake, as well as drive children’s content across linear and digital platforms and in-market events.
Prior to her appointment, Muller served as creative director of scripted, animation, co-production and feature film at BBC and helped develop a number of projects including “Danger Mouse,” “Strange Hill High,” “Harriet’s Army,” “Wolfblood,” “The Dumping Ground” and “Just William.” Before her tenure at CBBC, she served as managing director at Elephant Productions.
“Sarah has a wealth of experience in the children’s television industry across both live action and animation and her expertise will help us grow Milkshake into the leading preschool destination for British families,” says Paul Dunthorne, chief operating officer, Channel 5. “2016 has been one of the most successful years in Channel 5’s and Milkshake’s history and we are confident that with Sarah’s appointment, the pre-school strand will continue to go from strength to strength.”
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