Sanrio Signs Twenty10 Footwear

Sanrio has signed Twenty10 Footwear for a line of Hello Kitty women’s footwear collection that has hit shelves at retailers in the U.S., with select styles available at Sanrio stores.

The debut line will feature ballet flats, wedges, shearling lined boots, high and low top sneakers, rain boots and a wide selection of sandals.

“We are paying Hello Kitty all the respect we can,” says Alain Malka, owner of Twenty10 Footwear. "The result is a product comprised of the highest quality materials and superb craftsmanship. We are proud to say our product is just the right amount of kawaii to bring a smile to anyone's face.”