Revealed! New Product Lines for Disney+’s ‘The Mandalorian’ and ‘Clone Wars’Revealed! New Product Lines for Disney+’s ‘The Mandalorian’ and ‘Clone Wars’
A new range of consumer products inspired by Star Wars’ “The Clone Wars,” “The Mandalorian” and Baby Yoda have been revealed.
February 20, 2020
Ahead of New York Toy Fair this weekend, Disney hosted an event at The Dream Hotel in New York City to reveal consumer products inspired by Disney+’s “The Mandalorian” and “Star Wars: The Clone Wars.”
Products from “The Mandalorian” include toys and more from LEGO, collectibles, books, home goods, apparel, games from Hasbro, accessories and more inspired by The Child, aka “Baby Yoda,” all available later this year at retail. Brand new offerings exclusive to ShopDisney.com, Disney store and Disney Parks are also planned. These items and more will hit retail later this year.
Items featuring The Child from Hasbro, Funko, Mattel, Build-A-Bear, ShopDisney.com, Disney stores and more, some of which went on pre-sale starting late last year, are expected to hit shelves and doorsteps beginning next month.
A standout at the event was The Child Animatronic Edition figure, which will be available for preorder at most major retailers today.
Products inspired by “Star Wars: The Clone Wars” were also unveiled at the event. Hasbro created a Mandalorian Darksaber Lightsaber, as well as additional products featuring fan-favorite characters from the series, as part of its all-new Mission Fleet line of vehicles and figures, including Anakin Skywalker Jedi Starfighter vehicle and figure, Ahsoka Tano Aquatic Attack micro vehicle and figure and Captain Rex Clone Combat vehicle and figure.
Disney Parks will feature exclusive items, including “Star Wars: The Clone Wars” Clone Trooper pins, apparel and Ahsoka Tano Mickey Ears designed by Ashley Eckstein, voice of Ahsoka Tano and founder of Her Universe.
The event hosted a panel about the new Disney+ consumer product line. Panelists featured included Dave Filoni, executive producer, “The Mandolorian” (who briefly joined via satellite from Burbank, Calif.); Paul Southern, senior vice president, licensing and franchise, Lucasfilm; JoAnn McLaughlin, senior vice president, brand merchandising and product design, Disney, and Chris Gollaher, director, product development, Lucasfilm. The panel was moderated by Anthony Carboni, host, “The ‘Star Wars’ Show.”
All panelists shared their strategies for the Disney + consumer product lines for both series.
“We take the magic the producers [create] and create consumer products,” says Southern. “We take that storytelling and extend that to our fans.”
“It’s thinking about the consumer,” says McLaughlin. “We tailor shapes and silhouettes to that consumer.”
The Child reveal was a well-kept secret at Disney and Lucasfilm, even if it meant holding a product line to launch in time with the series premiere.
“It’s so hard to do surprises anymore,” says Filoni. “We wanted the audience to experience meeting The Child with The Mandalorian. We all grew up with getting ‘Star Wars’ products for a Christimas… but [the reveal] was worth it.”
“We’re able to interact with category leaders from what you collect to what you wear,” says Gollaher. “We’re able to build that bridge.”
A product that is tied into some “Star Wars” storytelling is the Hasbro Dark Saber featured in “Clone Wars.”
“It’s a Mandalorian version of a lightsaber,” says Gollaher. “We then saw it come back in ‘Rebels.’ It’s iconic. This saber has a new look with unique sounds. It bridges so much of the content.”
The final season of “Star Wars: The Clone Wars” premieres Feb. 21 on Disney+, while season two of “The Mandalorian” will return to Disney+ in October.
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