NPD Launches Gifting and Registry Snapshot Service

The NPD Group has unveiled its Registry Snapshot, a new service that provides a holistic view of the gifting and registry creation in the U.S. for select retailers.

License Global

September 18, 2018

1 Min Read

The Snapshot contains information on registry type, category performance, retailer, top brands, sub-category conversion rates, average list price and average amount spent.

The insight is meant to give retailers a chance to examine gaps in knowledge of registry pricing, brand inclusion, sell-through and more.

“NPD’s Registry Snapshot will provide our clients and retail partners with comprehensive insight into gifting and registry trends, a market segment that is often overlooked,” says Juli Lennett, senior vice president and industry advisor, toys, The NPD Group. “It will help to guide marketing strategy efforts more efficiently, giving marketing teams a better understanding of retailer attitudes and category importance.”

The inaugural Registry Snapshot is available now and offers data sourced from 40,000 individual registries. Attitudinal and behavioral data will become available shortly.

Read more about:

The NPD Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like