NLC Adds WBCP Rep in Benelux

The Nordic Licensing Company, which was recently tapped to represent Warner Bros. Consumer Products EMEA in Benelux, has hired Jacqueline Hofman to manage the account in the expanded territory.

NLC has been the WBCP representative for the Nordics since 2005.

Hofman began her licensing career with Benelux agencies back in 2007, rising through the ranks and gathering broad experience in everything from design to brand management. Her official title at NLC will be senior category manager.

“Given Jacqueline’s years of success in the Benelux market and previous experience with Warner Bros. brands, we are delighted to have her join the NLC team,” says Anna Lisa McBride, director and partner, NLC. “Having an industry veteran on the ground who really understands the region and our client aligns with NLC’s overlying strategy to stay focused and do things right.”