April 6, 2018
Preschool series unveils new licensees across categories ranging from apparel to toys.
Nickelodeon has secured 15 new U.K. partners for its preschool series “Blaze and the Monster Machines.”
The new licensees will join the shows current licensees including international toy partner Mattel, LeapFrog and Centum Books.
“Blaze’s” new licensees include:
Sambro for arts and crafts, stationery, games, puzzles and pocket-money toys.
Clementoni for puzzles and interactive learning toys.
Character World for bedding and bedroom accessories.
Kokomo for health and beauty products.
Ninja for play tents and inflatables.
Delta for beds, toy storage and chairs.
Lightbody for food.
Amscan for partyware and balloons.
Drew Pearson International for headwear.
Roy Lowe & Sons for socks.
William Lamb Footwear for footwear.
TVM Fashion Lab for children’s outerwear.
Aykroyd & Sons for children’s nightwear and underwear.
TDP Textiles for children’s nightwear and underwear.
Alfred Franks & Bartlett for sunglasses and cases.
Additional category licenses will be announced later this year.
“To have secured such prestigious partners is a testament to the appeal of the property and Nickelodeon’s expertise in creating and developing hit preschool series that have wide consumer appeal,” says Marianne James, vice president, consumer products, U.K. and Ireland, and European retail sales and marketing, Nickelodeon and Viacom Consumer Products. “‘Blaze' offers a unique opportunity to license partners; a preschool property with a focus on the S.T.E.M. curriculum and a strong sense of comedy. The show has many facets that can be interpreted into innovative products. I cannot wait to see the product lines developed by our partners and look forward to seeing the reaction from retailers and families.”
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