Macy’s Names Chief Marketing Officer

Richard Lennox, an industry veteran with a record of elevating consumer and retailing brands, has joined Macy’s as its chief marketing officer, effective Sept. 15.

In his new role, Lennox will be responsible for Macy’s omni-channel market presence and strategy including brand, promotional, store, digital and events marketing activity.

Before joining Macy’s, Lennox served as senior vice president and chief marketing officer of Toys ‘R’ Us since 2014. During his tenure, he was responsible for all components of marketing strategy for the company’s brands. He also led the creation of the Toys ‘R’ Us “awesome” brand position and marketing campaigns.

Lennox has also held key executive positions with Zales and J. Walter Thompson.

“Rich Lennox is a significant addition to the Macy’s executive team and we look forward to his contributions as we position the iconic Macy’s brand as even more compelling and relevant for our customers in a changing retail environment. He is a business leader and marketer who believes in the power of big ideas, the strength of teamwork and the ability to drive increased sales through innovation and customer loyalty,” says Jeff Gennette, president, Macy’s. “We had an outstanding group of qualified candidates for this position and believe that Rich Lennox has the entire package of experiences, creativity, leadership skill and business acumen to lead the marketing and special events of our renowned brand.”