Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Chespirito will be represented by Lotus in Brazil.
April 23, 2020
Lotus is the new licensing and merchandising agent in Brazil for the property Bolaños Chespirito.
As part of Grupo Chespirito's evolution in the coming years, the agreement aims to strengthen its presence in one of the most relevant strategic territories in Latin America.
Grupo Chespirito is the team responsible for preserving and bringing Roberto Gómez Bolaños' legacy to new generations, including his most famous characters: El Chavo del Ocho and El Chapulín Colorado. This team is also responsible for developing new projects and initiatives to generate new content for Chespirito fans of all ages and from all over the world, as well as a digital strategy for a community made up of more than 14 million followers and an online store.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like