The Little Prince Gets New Agent

Licensing Works! to bring best-selling book to apparel, toys, consumables and more.

The Estate of Antoine de Saint-Exupéry and French IP Rights company NDA have signed Licensing Works! to represent The Little Prince in North America.

New licensees secured by Licensing Works! will also have access to the 75th anniversary celebration logo for the brand in 2018.

The Little Prince currently maintains more than 150 active licensees worldwide, generating an estimated $100-plus million annually in retail sales. Additionally, it is touted to be one of the most successful books of all-time with more than 200 million copies sold worldwide in more than 288 languages.

"We are so pleased to represent The Little Prince iconic brand and welcome licensing discussions for classic rights now available for apparel and accessories, toys, games, publishing, stationery, gift, consumables, domestics and home décor and all other relevant categories," says Leslie Levine, owner, Licensing Works! "The ongoing worldwide continued success of the original book has evolved into a very unique and appealing brand reaching a broad audience drawn to the global values of humanity, concern for the environment, the specialness of childhood, love and friendship.”