Licensing Leadership Summit: How Amazon and Google Are Changing the Future of E-Commerce

At this year’s highly anticipated LLS, Trevor George of Trevco and John Kennard of Google will explain the impact e-commerce has made on licensing and retail.

License Global

February 1, 2020

2 Min Read

E-commerce has fundamentally changed consumers' relationships with brands. The rise of Amazon and Google Shopping has made a profound impact on how people buy things, what they buy and how they discover new products. According to a 2018 NPR and Marist survey, nearly two-thirds of U.S. consumers have purchased something online. The study found that of those two-thirds, nearly 92 percent of online consumers bought something from Amazon.

Few people understand the impact of e-commerce better than Trevor George, chief executive officer, Trevco, and John Kennard, strategic partnerships, Google Shopping. George has built a career in the space with Trevco and his other company, digital marketing agency Blue Wheel. Through his two companies, George has quickly become one of the largest third-party sellers on Amazon in the U.S.

Kennard has established a career at Google, where he leads the team responsible for recruiting U.S. marketplace sellers to Shopping Actions, a transaction fabric that allows shoppers to buy products across Google properties.

The Global Licensing Group welcomes George and Kennard to this year's Licensing Leadership Summit, where they will share more about how they have found success in e-retail and discuss their views on its future.

Their session will highlight how marketplaces like Amazon and Google are changing licensing and retail – and how the space will evolve over the next five years due to the rapid expansion of e-retail.

Join George and Kennard for the "How Marketplaces like Amazon and Google are Changing E-Retail's Future" session at this year's Licensing Leadership Summit, taking place March 16–17 at the New York Hilton Midtown in New York, NY.

The Licensing Leadership Summit is an executive-level conference and networking event that brings together 300-plus brand licensing and retail executives for two days of thought leadership and educational seminars. Attendees will gain critical insight into licensing strategies, emerging categories, retail and consumer trends, leadership, trend forecasting and business innovation that will drive business not only in 2020 but into 2025.

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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